Sunday, January 19, 2014

Marketing's price-tag

Oftentimes, due to the nature of my business, I am asked on a whim - How much does marketing cost? It's a loaded question, to say the least. Many variables come in play when it comes to marketing a business.

Before we can provide our clients with a cost, including advertising, we need to know more information. We are providing service; there are many variables that must be considered.  That said, we will meet with the potential client and discuss strategies and address any concerns or questions they may have. During the interview, we will address a series of questions.

Where do you currently advertise?

From radio to web, we need to know what you have done, what you find successful, and what you want to stay away from completely. This will vary by industry, and preferences have little to do with the success of the campaign. We rely heavily on facts and analytics to determine the best course of action. 

Do you have a plan in place?

It's a good idea to have a plan, with an overall strategy and tactics that can be measured and adjusted over time. Typically, we are looking for entrepreneurs who are willing to take risks, try something new, to make an impact in the market. As a marketer, we want your business to succeed and we will do everything in our power to do so. If your plan needs to be measured and adjusted, we will determine that after the initial consultation.

Are you on social media?

Having a website is great, but the trend is social. Some companies forego the use of a website and head straight for social media because they see its value. Not only can you engage with your customers, but you have the ability to expand your reach through social ads.

What's your budget?

There is such a thing as spending too little on advertising, or spending it on the wrong things. That's what a professional marketer is for, we can help determine if your current spend is providing you a return on your investment. In marketing, we build relationships with vendors and media so we can typically negotiate a good deal on advertising.

Consider hiring a marketing specialist to take your business to the next level.

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