Personal Branding?

This photo links to a website with rules of Personal Branding

A company builds a brand to be recognized and remembered by the public. Branding is everywhere, it's not just a logo or a slogan, it's a complete package. One that is carried over and may help or hurt your business. It's very strategic and marketing and public relations professionals must take caution.

Personal branding speaks to the same level; how do you want to be perceived? In a profession such as Public Relations, we must keep in mind that our own reputations affects our future opportunities. Everything is on the internet; if it was once posted, it will eventually be found. Don't be fooled by the delete button.

If you are venturing out into freelance jobs, such as myself, you are your own brand. While corporate organizations have different departments with employees experienced in different fields, a freelancer's profession is all the professions.

Your reputation depends on you, and how the public perceives you. It's something to keep in mind while you are posting social media updates and blogging (if you're a blogger).

I've taken the liberty of writing down a few notes to guide you in your personal brand:

·       Don't post anything on Facebook or Twitter that you wouldn't want your mom to see. Keep your personal drama where it belongs.

·       Photos of you rippin' it up at the night club is completely unprofessional and should be avoided at all costs.

 

·        While posting photos of your family is acceptable, avoid describing your latest struggles.

·        Keep your words clean.

·        If you've started promoting your freelance career, don't suddenly change the name, design, or style you are going for. If you are not seeing results, rebranding is always an option but make a plan first.

·      Tell your friends your intentions to avoid unnecessary tagging or inappropriate commenting. I'm sure everyone has that one friend that will make an inappropriate comment on any subject.

·       Future clients will navigate your online presence, make sure that your content is something that you would want them to see.

·       Much like crossing an intersection, if you have to think twice about it then don't do it.

·       As a professional, you must provide consultations, quotes, and then invoices when the work is done. Send them in a timely manner and respond quickly if there are any questions, the same can be said for deadlines. Following a deadline is critical and may cost you if you don't abide by the requested date.

Have I missed anything? Do you have any advice for PR professionals venturing in the freelance world? I'm opening up this post as an opportunity for us to share ideas, write your comments below and I will respond.