http://www.time.com/time/ |
The issue here is not whether or not an almost 4 year old
child should still be nursing, but what I will discuss is the impact the cover
photo of Time magazine had on the media, print and television; social media,
twitter and Facebook; and moms all around the nation and world. The cover was
revealed on Thursday May 10, 2012 and has since been talked about on Ragan's PR
Daily, Fox News, Chicago Tribune, all the way to the New Zealand Herald, just
to name a few. The magazine will hit newsstands on May 21.
Perhaps the headline might have been too harsh?! Are you MOM enough? According to the
article featured on Mashable.com, the cover has been Photoshopped, criticized,
and applauded. "Due to the provocative nature of the image and its widespread
popularity, some feel that the cover is hurting the boy’s reputation in the
future. Some feel that it’s exploiting mothers. Others have found humor in the
cover, manipulating the image and the topic by referencing other bits of pop
culture" ,
writes journalist Christine Erickson.
All this, just
in time for mother's day.The 'model', a 26 year old mother, who said she knew was she was getting into when she agreed to do the photo. Her son , a four year old, still nursing at his age is feared to be ridiculed later in life. (according to comments in the article)
Question
is... Why would Time magazine release such a controversial cover photo for
their magazine? One can only assume, because no statements from the magazine
have been released, none that I have found anyways, that it must have to do
with a desire to increase sales for the magazine.
Let's
consider Time magazine's current sales. A New York Times article, published on
February 7, 2012, states that Time magazine lost 3.4 percent of newsstand sales
and paid circulation decreased 0.5 percent to 3.3 million. With that being
said, perhaps Time magazine's editors purposely published a controversial
magazine cover which would ultimately get the media talking and would result in
increased sales.
The media
handled the release of the cover in different ways, many just discussing the
actual articles, others, such as bloggers, discussed their own views on the
subject of attachment parenting. Ridiculed photos are also all over Pinterest
and was featured on SNL. I'm certain this won't be the end of this talk.
Regardless
if this was meant to be a publicity stunt or not, Time magazine has
successfully made the world talk about their magazine.
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