A Clear Mission and Vision

Periodically, an organization will review their mission and vision statements, if they don't, they should. A mission is a goal; a vision is how you will get your organization there. It's important to keep in mind that not only should the owner of the company lay out where they envision their company heading, but stakeholders must also have an input.

Creating your vision and mission statements is the first step to developing your business.

A vision statement is a dream for the organization. They are short and concise, usually not longer than a sentence or two.  The mission statement describes what the organization is going to do and why, to achieve its vision. When writing your vision and mission, keep the following tips in mind:

Keep it Short yet Concise - both statements shouldn't be longer than a sentence or two.

Goal Oriented - the idea is to have all shareholders and stakeholders of your organization working towards the same goal; focus on your organizational goals while writing your statements.

Comprehensive - even though your statements are only a few sentences long, the content should not be compromised.

A vision and mission statement allows the whole organization to work toward a common goal through positive and effective action. It is also the foundation of your communication. Take your time, and write it effectively.