It grew faster than Twitter and
Facebook. Within two years since its launch, Pinterest had 10.4 million users
worldwide, it's the fastest growing social media platform of all time.
Primarily dominated by women.
Pinterest has many uses. It can
help increase sales, customer engagement, and drive more people to your website.
The basic concept of Pinterest's social media platform is that it allows users
to 'pin' photos onto what we call 'boards' which is linked directly from the
website that it has been taken from.
With that in mind, 80% of 'pins'
are 'repins' which are pinned from other users boards, and with 10.4 million
users, there are no limits to where your photos will end up.
Did you know...
That you can use the infamous
hashtag on the description of your post? Hashtagging your posts on Pinterest
allows them to become part of the search engine database. In this case, the
broader the hashtag the better the exposure.
Pinterest is excellent for
retailers, or any business where you can buy products or services online. The
concept of sharing photos with its availability for 'repinning' may generate
more traffic to your website and ultimately increase sales.
But what if you can't buy your
product online? The answer to this question is a matter of opinion. Piinterest
doesn't just generate more viewership on your website in order to increase sells, it gives exposure to your brand and the products that you sell in store. So it
is still good practice to create your own account and expose your business on
Pinterest.
By using visually appealing photos
from your website, rich content from your blog, and credible information, your
business can be a success on Pinterest. Use hashtags, organize your boards
appropriately, and create a call to action on every 'pin'.
If you would like some more
information or help with setting up your own personal business Pinterest account,
contact me for more details.
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