Be Present in your Social Media Presence

I've been working closely with a client on developing a marketing strategic plan that incorporates a social media and content strategy.  Investing in social media doesn't mean that you have to spend your whole budget on its execution; rather, the investment is in time and effort, and a commitment to the plan.

With social media more relevant than a website, it is more important than ever to incorporate it into the marketing plan, along with your traditional marketing strategies that is.

Set Objectives

Social Media objectives must go beyond how many followers and how much engagement you receive.

Whilst those are the important factors that create the influence you want in your respective market, think more strategically – Is there an action or a feeling that you want your consumers to experience on your social media account?

If you want engagement, are you willing to engage with your followers first?

Avoid being stagnant

If you have a presence on social media, maintain that presence by posting regularly, but also by responding to customer inquiries.

Customers now have multiple points of contact with a business. If you’re a business with a social media presence but doesn't post or engage, why bother? It’s poor etiquette and consumers will notice.

That said, this also includes responding to all mentions. It doesn't matter if someone gave you a shout-out, ask a direct or indirect question, it is in your best interest to respond with action – ‘Favorite’, RT, or send them a direct response – it’s also good practice.

Have patience, and tackle one thing at a time

It can be overwhelming starting a new strategy for your business or brand, but there is one thing that you can keep in mind – Rome wasn't built in a day. It takes time, effort, and commitment.

Trust your PR professional - work directly with them to develop a plan that works for your business. The plan may help ease your anxiety and reduce the stress of the unknown.