tag:blogger.com,1999:blog-63537655481275063252024-03-04T20:40:47.025-08:00Fearless PR GirlUnknownnoreply@blogger.comBlogger140125tag:blogger.com,1999:blog-6353765548127506325.post-66427176609953128272014-12-09T14:19:00.000-08:002014-12-09T15:44:50.040-08:00PR News <div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-j4CcBrysGWSt5qr7royKRIL1Zx-ghqJYinvLSTIgXEwmVXGbg-uspjZCKosDrItewmiOQ27SsjyKxeCpzSL5mdJdih9e5yI_8MXQKeHP7Ks9hhZAa2A6vDMm50WTyW8ksvHELGAMZj8l/s1600/jian-ghomeshi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><b><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-j4CcBrysGWSt5qr7royKRIL1Zx-ghqJYinvLSTIgXEwmVXGbg-uspjZCKosDrItewmiOQ27SsjyKxeCpzSL5mdJdih9e5yI_8MXQKeHP7Ks9hhZAa2A6vDMm50WTyW8ksvHELGAMZj8l/s1600/jian-ghomeshi.jpg" height="241" width="400" /></b></a></div>
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<a href="http://www.thestar.com/news/gta/2014/11/26/jian_ghomeshi_a_textbook_pr_fail.html" target="_blank">Jian Ghomeshi, a Textbook Crisis Communication Nightmare</a></h4>
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Canadians are all too familiar with the Jian Ghomeshi sexual
assault cases however, what some fail to notice is the public scrutiny was
theatrically conducted by Jian himself. <o:p></o:p></div>
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“He was so wrapped up in his own self-interest and in
positioning himself as victim that he failed to see that there are many women
in our society who have been victims,” said Bill Walker, principal at MidtownPR
– a firm that specializes in crisis management.<o:p></o:p></div>
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Read more about Jian’s failed attempt at preserving his
public reputation, <a href="http://www.thestar.com/news/gta/2014/11/26/jian_ghomeshi_a_textbook_pr_fail.html" target="_blank">here</a>.</div>
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<b><a href="http://www.usatoday.com/story/news/nation-now/2014/12/08/strange-fruit-pr-firm-changes-name-billie-holliday/20083639/" target="_blank">'Strange Fruit' PRfirm changes name after Twitter backlash</a></b><br />
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After a PR firm received a negative response on Twitter over
their chosen name, they disabled their accounts – including their website –
changed their name, and issues a public apology.</div>
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<o:p></o:p></div>
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The firm pleads ignorance and quickly amended their
wrongdoing. <a href="http://www.usatoday.com/story/news/nation-now/2014/12/08/strange-fruit-pr-firm-changes-name-billie-holliday/20083639/" target="_blank">Read more about it here</a>.<o:p></o:p></div>
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<a href="http://www.prnewsonline.com/top-women-luncheon2015" target="_blank"><b>PR News Announces Top Women in PR Honorees on January 28, inNYC</b></a></div>
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<o:p></o:p></div>
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This luncheon will honor women who have made bold advances
in managing crises, developing brand messages, protecting and building brand
reputations, and creating content for digital platforms – for their own company’s
account or that of their clients.</div>
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<o:p></o:p></div>
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View the list of honorees <a href="http://www.prnewsonline.com/top-women-luncheon2015" target="_blank">here</a>.<o:p></o:p></div>
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<a href="http://www.ladowntownnews.com/news/dick-lewis-pr-executive-dies-at/article_50065782-7cdb-11e4-9576-07b8c4603bdd.html" target="_blank"><b>Dick Lewis, PRExecutive, Dies at 89</b></a></div>
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<o:p></o:p></div>
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The original founder, Dick Lewis, of PR agency Lewis &
Associates, dies at 89. Throughout his 60-year career, Lewis has worked with
many clients such as the L.A. chapter of the American Institute of Architects,
Bunker Hill Towers, and the Auto Club of Southern California.<o:p></o:p></div>
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Read more about Dick Lewis, <a href="http://www.ladowntownnews.com/news/dick-lewis-pr-executive-dies-at/article_50065782-7cdb-11e4-9576-07b8c4603bdd.html" target="_blank">here</a>.<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-76960060311899459192014-11-23T12:26:00.000-08:002014-11-23T12:26:28.469-08:00Mockingjay Part 1: A Review<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPU8gTX0vySvh9z33nlxuTUN57QOlLLQ_ycDiCD-MXuomaOaZ20YlEG20sD22yp51A-AG7vP4G8bMEPpcRL0AyDJmjoTx26zJEAYZYj51r0SadhguC4l5HA0xdptpXv4cr0h3oxzcvsxwP/s1600/mockingjay.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPU8gTX0vySvh9z33nlxuTUN57QOlLLQ_ycDiCD-MXuomaOaZ20YlEG20sD22yp51A-AG7vP4G8bMEPpcRL0AyDJmjoTx26zJEAYZYj51r0SadhguC4l5HA0xdptpXv4cr0h3oxzcvsxwP/s1600/mockingjay.jpeg" height="225" width="400" /></a></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
More often than not when a novel is turned into a Hollywood
production, it fails to capture the essence of the story, or depict certain
situations in the book that the reader finds valuable to the plot, and while it
may succeed in the box office – it often leaves the readers slightly
disappointed.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
After reading the Hunger Games series first, I felt as
thought there may have been something missing from the original movie, but I
gave it another chance.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The third movie of this trilogy was released over the
weekend, and while it was a last minute decision to attend, and the seat
selection wasn’t the best for prime movie watching, it was quickly forgotten
once the movie started.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHkd7jXhJn-3EjiItpgyoXZWnqOBdZBs1ZM8dozO4Rvw7fH-_ytzUGk4gMyDrgCA0U3s0ebB5YvBcHEI3NcM4W9o_3g54R536NnP0Ak7KtUoDfubeQtgwSEkb3TrHDup6xBGjm5S99LDwg/s1600/hero_TheHungerGamesMockingjay-2014-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHkd7jXhJn-3EjiItpgyoXZWnqOBdZBs1ZM8dozO4Rvw7fH-_ytzUGk4gMyDrgCA0U3s0ebB5YvBcHEI3NcM4W9o_3g54R536NnP0Ak7KtUoDfubeQtgwSEkb3TrHDup6xBGjm5S99LDwg/s1600/hero_TheHungerGamesMockingjay-2014-1.jpg" height="166" width="400" /></a>Having forgotten most of the book’s contents, to the movie’s
benefit, I found myself eagerly awaiting the next scene – and so on. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Jennifer Lawrence captured the drama of Katniss Everdeen as
she adjusts to life in District 13 after being rescued from the arena in the
Quarter Quell of the Hunger Games. One of her best performances of the series, it
rather moved me and I empathized with events that happened to her throughout
the movie – often moving me to mirror her emotions<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I stress also, for you to pay attention to Phillip Seymour Hoffman’s performance in this
saga. Once head game-maker of the Hunger Games, Phillip takes on a more
trusting, loving personality in Mockingjay.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This film did not disappoint me, it was expected to be a set-up for the next movie that will finally complete the saga. It is also on-par for being the highest grossing film of the series, thus far. And while critics may be inclined to condemn Lionsgate for using this film as another epic money-maker - the promotions leading up to the movie we're nothing but a strategic marketing initiative and therefore expected. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You can't reprimand a business for wanting to get a good return on their investment.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Though I am unwilling to provide you with more detail of the picture, without
risking spoiling it for others, Mockingjay did succeed in delivering a cinematic
experience that left us, me anyway, wanting to see more.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It's a definite must see.</div>
<div class="MsoNormal">
<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-1707938596016372872014-09-30T19:36:00.002-07:002014-09-30T19:36:31.208-07:00For Research Sake: Snap Chatting<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibkfWFv-J3zf1D4nk6rbdscJjYOEk-fEfHs5c7PLLKUYxoFnnNY4iKLk_K57YNUXeVXbo-FgZLwjAkc5Eh-flfOCsH-legLfrDKoBJeTrQbO-Fku2-dd9o9sePlqE7f5a4O8OY1f1dSfuV/s1600/snapchat.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibkfWFv-J3zf1D4nk6rbdscJjYOEk-fEfHs5c7PLLKUYxoFnnNY4iKLk_K57YNUXeVXbo-FgZLwjAkc5Eh-flfOCsH-legLfrDKoBJeTrQbO-Fku2-dd9o9sePlqE7f5a4O8OY1f1dSfuV/s1600/snapchat.png" /></a></div>
<br />
I’m considered a millennial – aged 18-34 – and while some
days I may feel older than I actually am, it doesn't change the fact that I
exist within this paradigm.<br />
<br />
According to a study, Snapchat has 32.9% more penetration on
mobile users, making it more popular than Twitter. Thus far, I’m not considered
part of this equation since I only recently downloaded the app for use. </div>
<br />
I’m late in the game, and not really for good reason. I have
no excuse, I’m a marketer – my profession obligates me to try different social
media platforms for personal use or professional testing. It’s a necessary
staple so that I can give proper recommendations to clients for their own
social media existence. <br />
<br />
However, I have never had a client, until now, that have the
millennial demographic as their target market. As such, I am now conducting
first level research on the app by using it myself.<br />
<br />
<strong>Disposable Content</strong><br />
<br />
Trends come and go, so it was only a matter of time that
there would be an app created that would dispose of content more quickly than
it took you to capture and think of witty caption.<br />
<br />
I like content however, so this is a difficult aspect of the
app for me to grasp – I suppose it’s something that I will get used to,
eventually.<br />
<br />
To get started on the platform, I needed to learn the
meanings of the icons, this was challenging for me because I touched everything on the screen, often sending messages without realizing. Old habits
die hard, I suppose.
<br />
<br />
What I did appreciate about the app was that unlike all
other social media platforms, Snapchat does not require you to build a profile,
add a personal description, or design your page to conform to all your other
profiles. It’s a download and go app, almost like snap and go chatting – very little
effort to get started.<br />
<br />
Snapchat also has a 31 character limit for text. After a couple of snaps and chats, you'll appreciate Twitter's 140 character limit yet wonder why Instagram needs so many.<br />
<br />
After a few months of use, my reviews of the app are somewhat inconclusive. I use it, on occasion, but also find it difficult to understand on a communication basis. It would be interesting however, to try the app for promotional purposes in business. Taco Bell does Snapchat well.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-29557452840862247722014-09-03T12:55:00.000-07:002014-09-03T17:40:00.551-07:00A Blessing In Disguise<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoV2nAwd64mgjIqKOB9RvUxVVDP4C2cb5eMb9Rurwrjbp5z-qZorkPMe0pP0DIdJhGhc_BYtoV6iUhz0m5zRuJbAOVTTvu8PbI55GFC5TwON3JmpAhKhB1QFgIpDaN7Gn24pTBNjyN8ObC/s1600/Avoid-Moving-day-Pitsfalls.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoV2nAwd64mgjIqKOB9RvUxVVDP4C2cb5eMb9Rurwrjbp5z-qZorkPMe0pP0DIdJhGhc_BYtoV6iUhz0m5zRuJbAOVTTvu8PbI55GFC5TwON3JmpAhKhB1QFgIpDaN7Gn24pTBNjyN8ObC/s1600/Avoid-Moving-day-Pitsfalls.jpg" height="266" width="400" /></a></div>
<br />
Just like relationships, when moving to a new home, we err
on the side of comparison. While this may differ from comparing a present relationship
with the last, it is significantly the same – theoretically speaking.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It’s certainly no small task; a move – whether big or small –
is still a move. It takes time, effort, and emotional and physical energy.
Sometimes, moving from one home to another is more emotional when it was once a
place of comfort, joy, and endless memories. In other cases, the space provided
none of the aforementioned emotions; therefore, it is easier to depart. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
After my recent move, second one this year, comparing one
home from the last came naturally. I wasn’t in my last home
long enough to declare it a home, rather – it was a place to lay my head.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In an effort to ease the transition, I have compiled a list
of things that I like better than my last house:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i>I don’t have to squint when I watch television.</i></b> Furthermore,
there is no reflection in my television during daytime Netflix marathons. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i>The trip to my bathroom is shorter</i></b>. Even though I cannot fit my
three tiered Rubbermaid organizer into the bathroom, the vanity is brand new
and I have a medicine cabinet to hide stuff.<o:p></o:p><br />
<br />
I also don't need to contemplate if going to the washroom is <i>absolutely</i> necessary, it's within 20 steps wherever I am in my apartment.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i>My dishwasher is a powerhouse, and it cleans in less time.</i></b> It’s
more powerful than the last, yet holds just as many dishes.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i>My balcony holds my BBQ quite nicely.</i></b> Confession: I haven’t
used my BBQ yet, and I don’t have a propane tank for it yet either, but just
having it on my balcony makes me happy (I’m weird, I know)<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i>My bedroom closet is just as big</i></b>. Compromising on less space in
my closet is NOT something I am fond of doing, thankfully, I didn’t have to.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i>Its size is comforting.</i></b> After spending only a week in my new
apartment, I feel more comfortable in the space than I ever did in my last
house, EVER!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i>My Monster is ACTUALLY using his room to sleep and play</i></b>. He’s
certainly making use of the space and I’m not paying for the extra room for
nothing.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I didn’t expect to have to move again this year; however,
what seemed like an unfortunate circumstance actually turned into a blessing.
Not only are we both more comfortable in our new environment, but I no longer
have to deal with a slumlord.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It's a win win.<br />
<br />
<span style="font-size: xx-small;">Photo Credit: http://magazine.corporatestays.com/wp-content/uploads/2014/04/Avoid-Moving-day-Pitsfalls.jpg</span></div>
<div class="MsoNormal">
<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-86330596037011076622014-09-01T09:24:00.003-07:002014-09-01T09:25:30.592-07:00CEO Sleep Out Tips for First-Timers<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzAHtK9YDpVEi3EuhmvBNnbW2yhyphenhyphenRIwPqqU9oj1fCMXDUNwfP76_pNLDKZfYZ64gwjcf-8m-2a4PeZTOJ8_k2INdEkqlkDi1DpzYZlIwlFQjmYPEv0aUQgOWLM5WP4rRIm75g7DdxQsK6r/s1600/sleepout.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzAHtK9YDpVEi3EuhmvBNnbW2yhyphenhyphenRIwPqqU9oj1fCMXDUNwfP76_pNLDKZfYZ64gwjcf-8m-2a4PeZTOJ8_k2INdEkqlkDi1DpzYZlIwlFQjmYPEv0aUQgOWLM5WP4rRIm75g7DdxQsK6r/s1600/sleepout.jpg" height="223" width="400" /></a></div>
<br />
Our community is taking strides to raise awareness and much
needed funds for homeless programs in Winnipeg. For the fourth straight year,
CEOs and community influencers will be sleeping out on the corner of Portage
& Main to help end homelessness in the city’s downtown.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Some have been participating in the event since its launch;
however, this year, we are welcoming 50 new participants. This will be my
second year, but I’m certainly no veteran. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Since I was at last year’s event, and someone gave me some
tips and tricks for sleeping outside; I thought I would share some insight of
my own.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Here goes:<o:p></o:p></div>
<div class="MsoNormal">
</div>
<ol>
<li><span style="text-indent: -0.25in;">Wear layers -</span></li>
<li><span style="text-indent: -0.25in;">Make sure you have comfortable footwear</span></li>
<li><span style="text-indent: -0.25in;">DO NOT; I repeat, DO NOT bring a tent.</span></li>
<li><span style="text-indent: -0.25in;">Wear pants with pockets and leave valuables at
home</span></li>
<li><span style="text-indent: -0.25in;">Get there early to snag a good spot (but not before me, just saying)</span></li>
<li><span style="text-indent: -0.25in;">Don’t forget your sleeping bag </span></li>
<li><span style="text-indent: -0.25in;">Coffee has a dual purpose, whether you drink it
or not, you will have to have some coffee – not only to stay warm but to stay
awake through the tours.</span></li>
<li><span style="text-indent: -0.25in;">Be prepared to socialize, mingle, and meet new people – I met
some people at last year’s event that have turned into great friends,
colleagues, and acquaintances. You may not meet everyone, but be prepared to
socialize with most.</span></li>
<li><span style="text-indent: -0.25in;">Charge your phone before going, you’ll be asked
to use social media throughout the evening</span></li>
<li><span style="text-indent: -0.25in;">It is very likely, and highly probable that you
won’t sleep… AT ALL. You’ll try, and you may succeed, but if you do, you certainly
won’t know for how long. Just saying.</span></li>
</ol>
Remember, the CEO Sleep Out is in no way meant to mimic or
ridicule the homeless – we participate in the event to raise funds following
up-to, and awareness throughout our experience.<br />
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Last an certainly not least, it will change your perspective on homelessness – however, this is not something that you can prepare yourself for, because
everyone takes something away with them in their own perspective.<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-6936006665294849172014-08-14T13:25:00.001-07:002014-08-14T13:25:12.944-07:00Adding Value to your Content<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBdKdqhXwaCAGrjqzQECncI3pCRjkbgc_-TrQa_VbD-BQ0MyxsOYnuzqpyVm-G55vMmVAcgav4tSygHwv4hyphenhyphen8Uvuap9zkUO-ZYtWxSEuvZZ3gtKa3uLDm1gvVSE9YWDgGi7xdHtgbMy1hp/s1600/Content+Marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBdKdqhXwaCAGrjqzQECncI3pCRjkbgc_-TrQa_VbD-BQ0MyxsOYnuzqpyVm-G55vMmVAcgav4tSygHwv4hyphenhyphen8Uvuap9zkUO-ZYtWxSEuvZZ3gtKa3uLDm1gvVSE9YWDgGi7xdHtgbMy1hp/s1600/Content+Marketing.jpg" height="256" width="400" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Whether you’re late in the content marketing game, or you
have already adopted this strategy but you’re not quite sure where you’re going
with it – I’m here for guidance and support in your Content Marketing
endeavors.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
First and foremost, we define Content Marketing as “<i>a marketing technique of <b>creating and distributing valuable,
relevant and consistent content</b> to attract and acquire a clearly defined
audience – with the objective of driving profitable customer action”</i><o:p></o:p></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
I've said this before regarding a business or brand’s social
media presence – if you’re not going to do it right, don’t do it at all – this
also applies to content marketing. While social media builds a presence and
credibility in the market, content also has the power to drive profitable consumer
action.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Content should be rich in information and provide solutions
to problems that your consumers may be facing. Oftentimes, your consumers will
conduct a search for solutions to a problem that they may have; if your content
is written in the form of trying to make a sale, it will deter them from your
site, providing little to no value to the business.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i>Adding value</i></b> to your content means educating your consumers by
providing them the solution that they need for their business. It builds trust
and credibility in your market.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Furthermore, creating <b><i>industry relevant content</i></b> is even
more important for keeping your consumers interested in your products or
services. In this digital age, a consumer wants information before they know it
but you need to grab their attention immediately and keep them interested
throughout the content.<o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once you begin producing this type of content, don’t stop,
and certainly deter from being sporadic. Dispersing content evenly throughout
the month will appear orderly and organized. Use a content marketing calendar
template to get started, and follow the schedule.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: xx-small;">Photo Credit: http://m.c.lnkd.licdn.com/mpr/mpr/p/7/005/051/2fd/2a908bc.jpg</span></div>
</div>
Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-6353765548127506325.post-54772919816653720312014-08-12T08:45:00.002-07:002014-08-12T08:46:24.363-07:00Hiring a Social Media Professional for your Business<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5JZIc7Xy-C5eCLg5RO0ODJTUN2rQ8ECFk2A58JzP5V7er7-k33DoCmS2wy-3r-Ecp2VmOK7lWy6WzRpK2KvFU-tfX0renNj2sA4Mtz0RBsawOgk4qKFzjbGB5z97pKu_Wx4KK-h3RIvpq/s1600/social+media+firm.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5JZIc7Xy-C5eCLg5RO0ODJTUN2rQ8ECFk2A58JzP5V7er7-k33DoCmS2wy-3r-Ecp2VmOK7lWy6WzRpK2KvFU-tfX0renNj2sA4Mtz0RBsawOgk4qKFzjbGB5z97pKu_Wx4KK-h3RIvpq/s1600/social+media+firm.jpeg" height="400" width="400" /></a></div>
I’m a firm believer, largely because of my profession, that
a business needs to have a presence on social media. I believe however, that if
a business is not going to post regularly, consistently engage with their consumers,
or overall not do social media right – then, they shouldn’t be doing it at all.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Ignoring consumer questions on social media tarnishes a
business’s reputation more so than if there was no presence. Are you regularly
engaging with your audience on social media? When was the last time you posted
something on your networking sites?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There is no benefit to being <i>on</i> social if you’re not planning on <i>being</i> social.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What does this mean for businesses?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The questions above will be able to quickly yet vaguely
determine whether you should hire a social media professional to not only
manage your social presence, but help develop creative ways to communicate with
your followers.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Running a business takes time, determination, and focus on
achieving sales objectives. While social media is important to build a presence
and credibility in your respective industry, it is not on the priority list for
most businesses – thus, it goes untouched for weeks or even months.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I also believe that someone should have all the information
before making a purchase decision, whether you are buying a product or service.
<o:p></o:p><br />
<br />
So what can a social media firm do for your business?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<div class="MsoNormal">
<span lang="EN-US">We conduct industry<b><i> research</i></b>. This does not
simply mean that we know social media trends, but a good social media manager
will conduct research in the industry in which you do business. A good social
media creator and manager not only will develop engaging and rich content but
will also educate and inform your followers on business related news.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">When it comes to social media and PR, it's
all about <b><i>strategy</i></b>; a social media professional will typically be
academically trained in public relations or marketing - meaning the details are in the plan.
Professionals will lay out objectives with the business or the brand prior to
execution - then lay out strategies and tactics to get there. </span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Social Media managers understand the
importance of <b><i>creative and timely posts</i></b>, but we also have the ability to live
tweet any event that is in the best interest of your business. This includes anything from sponsored events to industry related television programs, just to name a few. </span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Quick response times are vastly important
and determine your organization's level of <b><i>customer service</i></b>; social media is no
different. A social media firm does just that, schedules, live tweets, and
responds immediately to consumer engagement from all your social networks. Our
business is to make your business thrive and succeed in all aspects.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">Once the campaign is over, determining
whether it has been successful or if any changes must be made, your social media professional will do <b><i>testing, measuring, and reporting.</i></b> Along with post-campaign
analysis, it is our job to do regular reporting to determine what engages your audience and increases your followers, and then make recommendations going forward. </span><br />
<span lang="EN-US"><br /></span>
<span lang="EN-US">When selecting a social media firm, ask probing questions and make sure that they will follow the guidelines that I have outlined above. </span><br />
<span lang="EN-US"><br /></span>
<span lang="EN-US">I'd love to talk to you more about what I can do for your business's social media presence. <a href="mailto:lynne.m.roy@gmail.com" target="_blank">Contact me</a> for a free consultation.</span><br />
<span lang="EN-US"><br /></span>
<span lang="EN-US" style="font-size: xx-small;">Photo credit: http://sdesquire.com/wp-content/uploads/2012/11/020601453-marketing-jigsaw-piece-communi.jpeg</span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-7424231745382958412014-08-06T12:02:00.001-07:002014-08-07T11:44:38.987-07:00Substandard Eviction Notice, Homelessness is Reality<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsRcRyTtTDeuE1R6M6nLbxMQcaj9A4Jd1LECA5Dyy6pvtZtGZnHv2IjkYC0hLUfmtxMYbC4I0TkP4jyWgNIyosShIHG5Er9qhfvz3nTKRP82SCIiMFpssmcFa7jVk5kpQBQOSfS-pc3SC_/s1600/hi-homeless.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsRcRyTtTDeuE1R6M6nLbxMQcaj9A4Jd1LECA5Dyy6pvtZtGZnHv2IjkYC0hLUfmtxMYbC4I0TkP4jyWgNIyosShIHG5Er9qhfvz3nTKRP82SCIiMFpssmcFa7jVk5kpQBQOSfS-pc3SC_/s1600/hi-homeless.jpg" height="225" width="400" /></a></div>
<div class="MsoNormal">
<b><i><span style="font-size: xx-small;">*Photo Credit: cbc.ca</span></i></b><br />
<b><i><span style="font-size: xx-small;"><br /></span></i></b></div>
<div class="MsoNormal">
Just over two weeks ago, I received an email that would stir
my life as I, and my monster, knew it. After only lived in my new home for less
than three months, the landlord decided to evict us because I forfeited the
option to own the property – a bold move on his part, to say the least.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With a month-to-month lease agreement, the standard notice
is 30 days. However, considering that my residence is now in rural Manitoba,
and that purchasing a home is not an option at this time, rental properties are
very few and far between – and this was a significant cause for concern.<o:p></o:p><br />
<br />
I needed more time.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Of course, the thought of being homeless ran through my mind
instantly. By homeless, I don’t mean that we would be living on the streets, rather
having to live with friends or family in the interim.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While I had numerous offers by friends to take temporary
residence in their home, it was not how I envisioned mine, or my son’s life,
for the next year. I am independent, and I was determined to keep mine and my son’s
life just as, if not more, comfortable than it is currently.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I began to think of myself as a fraud, a joke if you will. I
work full time, I run a business part time, and I’m very active in the
community as advocate to end homelessness, but I just couldn’t shake the
feeling of not belonging when I, myself, may be homeless in less than thirty
days (I know that this was no fault of my own, it’s just how I felt at the
time)<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My immediate, knee-jerk, reaction was to do something about
it, take action. After many tears, outbursts, and silent moments, I educated myself in residential tenancy laws. However,
the relationship with the current landlord was tarnished, he was unwilling to
comprise – or even communicate with me – so I began my search for that needle
in a haystack house, condo, or apartment in the country.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once my new home was found, the anxiety began to ease, and
the work had yet to begin. With minimal purging done from my last move, I had
to, now more than ever, discard things that was of no use to me. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While sifting through piles of treasures that I once loved,
it occurred to me that not everyone is as fortunate as I am. Granted, I’m
swimming in more debt than money – but I am fortunate nonetheless – for having
access to resources leading me to my new residence, for having friends and
family that were willing to take me, and my monster, in without question, and
for constantly striving to do better, to be better.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Some of Winnipeg’s homeless are forced to live in shelters,
most of which only have the clothes on their backs and limited access to
resources and supplies that we, more often than not, take for granted.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I didn't give much thought to my decision following my new
apartment application approval; it was, once again, that <i>knee-jerk</i> reaction I spoke of that made me want to give back. Even
though I could use the money from the sale of my clothing; for bills, new
treasures, or gifts for the monster – someone out there needs it more than I
do. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you can help, wouldn't you?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Click <a href="https://www.facebook.com/events/1462612937321833/?ref_dashboard_filter=upcoming" target="_blank">here</a> to my Fundraiser Events Page on Facebook.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYqaIpH_n2F1bgGeFVvyCJ_UwihUPiu5PseGzi_RiCYPQT8i6h_V4aWkl4Yh1oXxce0HZpTEP9ifj1gKSaVjZ8gBsakTol76riwdFsUv81juZC9NN-c2UofSbcgPDJJ1OjZqVRRz3xeUiv/s1600/Trailer+Park+Yard+Sale.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYqaIpH_n2F1bgGeFVvyCJ_UwihUPiu5PseGzi_RiCYPQT8i6h_V4aWkl4Yh1oXxce0HZpTEP9ifj1gKSaVjZ8gBsakTol76riwdFsUv81juZC9NN-c2UofSbcgPDJJ1OjZqVRRz3xeUiv/s1600/Trailer+Park+Yard+Sale.jpg" height="400" width="308" /></a></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-19999295879991373822014-07-16T10:26:00.000-07:002014-07-16T10:29:17.754-07:00The Learning Curve<div class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal" style="text-align: left;">
The Public Relations industry can be critical, its professionals must develop a thick skin to survive.</div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span>
<span lang="EN-US">Along with the substantial amount of coffee
consumption, we must be willing and able to accept constructive criticism; after
all, that’s how we learn from our mistakes and grow as a professional.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Don’t get me wrong, it’s never easy to hear
criticism – especially on a campaign or project that was excreted from my heart
and soul.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Like all my work, created from planning to
execution, copy and design, including measurement and tracking – one would say
that it is my baby; therefore, criticism is occasionally hard to swallow. There
are a couple things that I practice however, to ease its effects.</span><br />
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihYCVpPy5oZZblSmZZN7h_6gPg7814LIdzfT3fqhYxmIuQMQL72Syv2qIIn4-6IZy3NDsYOWxIydpR2bN8j3XJOAVTEFIwv4mOxV6PM1cUt3znE6aXsxiK5KXHsIU4JWvfHkynoWx8O-OF/s1600/Criticism.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihYCVpPy5oZZblSmZZN7h_6gPg7814LIdzfT3fqhYxmIuQMQL72Syv2qIIn4-6IZy3NDsYOWxIydpR2bN8j3XJOAVTEFIwv4mOxV6PM1cUt3znE6aXsxiK5KXHsIU4JWvfHkynoWx8O-OF/s1600/Criticism.jpg" height="212" width="320" /></a></div>
<div class="MsoNormal">
<b><span lang="EN-US">Growth<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US">If you don't know that you did something
wrong, or slightly not right, you would never learn from it. Even the best PR
professionals receive criticism about their work, but it's not meant to be
demeaning nor shameful.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">When you first start out, it takes time to
get use to it but know that it will help you grow into the professional that
you are meant to be.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<b><span lang="EN-US">Ask
Questions, then clarification<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US">It's OK to be wrong, if you don't make
mistakes - you'll never learn and making mistakes is going to happen.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">When something that was done incorrectly,
ask for clarification and ask to see a hard or soft copy of the mistake so you
can make sure that you're not going to repeat it. Plus, if it's a fact, it must
be backed up.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<b><span lang="EN-US">Take
responsibility, and fix it<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US">There are two rules in public relations,
something that we learn in the classroom but have more difficulty putting it
into practice - apologizing. </span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">When mistakes are made, apologize, take
responsibility, and move on to fix it.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">More often than not, it doesn't warrant
that kind of action - most critical items must go through management before
they get released to the public, so you may only have to accept document or
design changes, but the theory is still the same.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<b><span lang="EN-US">Adapt
and Overcome</span></b><br />
<b><span lang="EN-US"><br /></span></b>
<span lang="EN-US">Overcoming this aspect of the profession takes time, and practice - but rest assured that you will develop your own practices for easing the stress that comes along with it.</span><br />
<span lang="EN-US"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipJbME4dQEvRMXjJSZqsNlPLhMT39w-S5uI-6nNtR2fvIYLM78Nb2nlLfrVjpK5W9uxayY8tWESN_8KDGha56dCIENAda7cxSyjSbVGy69jVYqwC1ACU28494q9jGYBhJrpFb6UVG5P37C/s1600/Criticism_7f0eb8_4751425.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipJbME4dQEvRMXjJSZqsNlPLhMT39w-S5uI-6nNtR2fvIYLM78Nb2nlLfrVjpK5W9uxayY8tWESN_8KDGha56dCIENAda7cxSyjSbVGy69jVYqwC1ACU28494q9jGYBhJrpFb6UVG5P37C/s1600/Criticism_7f0eb8_4751425.jpg" height="320" width="400" /></a></div>
<span lang="EN-US"><br /></span>
Public Relation, and all its greatness, can be a very rewarding career if you stick it through.</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-73159396585254087192014-07-09T13:23:00.000-07:002014-07-09T13:26:44.069-07:00Be Present in your Social Media Presence<div class="MsoNormal">
I've been working closely with a client on developing a marketing
strategic plan that incorporates a social media and content strategy. Investing in social media doesn't mean that
you have to spend your whole budget on its execution; rather, the investment is
in time and effort, and a commitment to the plan. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With social media more relevant than a website, it is more
important than ever to incorporate it into the marketing plan, along with your
traditional marketing strategies that is.<o:p></o:p></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b>Set Objectives<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Social Media objectives must go beyond how many followers
and how much engagement you receive.<br />
<br />
Whilst those are the important factors that create the
influence you want in your respective market, think more strategically – Is
there an action or a feeling that you want your consumers to experience on your
social media account?</div>
<div class="MsoNormal">
<br />
If you want engagement, are you willing to engage with your
followers first?</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b>Avoid being stagnant<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you have a presence on social media, maintain that
presence by posting regularly, but also by responding to customer inquiries.<br />
<br />
Customers now have multiple points
of contact with a business. If you’re a business with a social media presence but
doesn't post or engage, why bother? It’s poor etiquette and consumers will
notice.<br />
<br />
That said, this also includes responding to all mentions. It
doesn't matter if someone gave you a shout-out, ask a direct or indirect
question, it is in your best interest to respond with action – ‘Favorite’, RT,
or send them a direct response – it’s also good practice.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b>Have patience, and
tackle one thing at a time<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It can be overwhelming starting a new strategy for your
business or brand, but there is one thing that you can keep in mind – <i>Rome wasn't
built in a day</i>. It takes time, effort, and commitment.<br />
<br />
Trust your PR professional - work directly with them to develop a plan that works for your business. The plan may help ease your anxiety and reduce the stress of the unknown.</div>
<div class="MsoNormal">
<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-8259109838507933032014-06-17T10:59:00.003-07:002014-07-07T12:06:51.818-07:00Hashtag Offenses and How to Fix Them<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/57dzaMaouXA?feature=player_embedded' frameborder='0'></iframe></div>
<br />
Jimmy Fallon and Justin Timberlake's illustration of the infamous Hashtag will leave you laughing until you cry. It sounds ridiculous, but it's exactly how people behave - well, maybe not <i>exactly </i>but it <i>does</i> happen. It's the world we live in today, this means that we must conform to the norm and learn proper Hashtag etiquette.<br />
<br />
Hashtagging is tool that helps increase engagement and visibility in search - that was the desired use of the Hashtag when Twitter created it. It has evolved however, to have multiple uses. We now see Hashtagged sentences for the use of humor and sarcasm.<br />
<br />
Regardless of your preferred method of Hashtag use, there is proper etiquette that not all Tweeps use - many are recurring offenders, others are just new to the platform (for shame).<br />
<br />
Regardless of the reason, we can help stop the madness (PR and Social Media pros everywhere cringe at the following Hashtag offenses).<br />
<br />
<b><span style="color: #351c75;">Offender - The Serial Hashtagger</span></b><br />
<br />
This person is known to Hashtag every word, or every other word, either within the post or has a series or hashtagged words following the message.<br />
<br />
<blockquote class="tr_bq">
<span style="font-family: inherit;"><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[1]" style="background-color: #fefefe; color: #222222; line-height: 20px;">#weddings</span><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[2]" style="background-color: #fefefe; color: #222222; line-height: 20px;"> </span><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[3]" style="background-color: #fefefe; color: #222222; line-height: 20px;">#fallweddings</span><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[4]" style="background-color: #fefefe; color: #222222; line-height: 20px;"></span><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[5]" style="background-color: #fefefe; color: #222222; line-height: 20px;">#weddingplanning</span><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[6]" style="background-color: #fefefe; color: #222222; line-height: 20px;"> </span><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[7]" style="background-color: #fefefe; color: #222222; line-height: 20px;">#tentwedding</span><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[8]" style="background-color: #fefefe; color: #222222; line-height: 20px;"> </span><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[9]" style="background-color: #fefefe; color: #222222; line-height: 20px;">#winnipeg</span><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[10]" style="background-color: #fefefe; color: #222222; line-height: 20px;"></span><span data-reactid=".r[0].[0].[1].[0].[0].[0].[0].[0].[0].[1].[1].[0].[0].[0].[0].[1].[2][1].[11]" style="background-color: #fefefe; color: #222222; line-height: 20px;">#winnipegwedding</span></span></blockquote>
<br />
<i>FixIt</i><br />
<br />
A tweet should only contain one topic (that's all the 140 characters will allow) therefore only one or two relevant Hashtags. That is, of course, if you use it as a search mechanic. For comedic purposes, you shouldn't need more than one, and this is more often a series of words - and this gets me to my second offense.<br />
<br />
<b><span style="color: #351c75;">Offender - Run-On Hashtag</span></b><br />
<br />
The Run-On Hashtag happens when someone uses more than one word, or a sentence, in a Hashtag. You'll notice that without capitalizing the first letter of every word, it is more difficult to read, thus taking away from your message.<br />
<blockquote class="tr_bq">
#itssloppyandconfusing</blockquote>
<br />
<i>Fix It</i><br />
<br />
Don't be lazy, Capitalize Every Word - it will get your point across immediately.<br />
<blockquote class="tr_bq">
#EasierToRead</blockquote>
<br />
<b><span style="color: #351c75;">Offender - The Grammatically Correct Hashtagger</span></b><br />
<br />
On that note, Hashtags don't recognize proper grammar, including apostrophes, dashes, semi-colons, colons, etc. I know it's painful, but the Hashtag won't highlight the sentence, making your effort irrelevant in the Twittersphere.<br />
<br />
<i>Fix It</i><br />
<br />
I know that you can hear your English teacher's red pen squeaking and the sound is like nails on a chalkboard. However, everything that you learned in grammar class does not apply on any platform. Whether or not that will cause us to forget how to form proper sentences, or use the correct punctuation in other writing projects, has not been determined. (at least not by me)<br />
<br />
#DealWithIt<br />
<br />
Am I missing any?Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-49723863655484568182014-06-03T08:12:00.000-07:002014-06-03T08:12:16.545-07:00Facebook Page Design Changes - What You Need To Know<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.facebook.com/business/news/A-Streamlined-Look-for-Pages" target="_blank"><img alt="https://www.facebook.com/business/news/A-Streamlined-Look-for-Pages" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikxSlkTP1V1BnkIUz4KnlfwYRtE_CLgRAdkBdnfg_ETHMUwgATFQwmDqX0PQO7Lk9eI7R5RfVY5jzPM0xAxts74wJLl4Zmgh3cKJTU29xgNEm9-4EM9HWaGpwVLSKfakjOo1JdYMLnDOEF/s1600/Screen-Shot-2014-03-24-at-12_59_55-PM.png" height="299" width="640" /></a></div>
<br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Facebook’s Fan Pages have received a facelift, yes – again! </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">The changes are cleaner and more streamlined, allowing
admins to access the information that they use the most, more quickly and
efficiently.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Here are the changes to consider:</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKep5_QyuOxGicE9_ZMwJcCRZ1IJmf91Zo36l6lguNrlF64wRCn4Wk10a-KI2YGsd43RkUTp_M9jAXK132AyjcpeiEuu-4vN6YjmqCDIaOUWpPRwxjZxJDnj5cx_TzHwJPDbyTW1KH1jIG/s1600/new-facebook.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKep5_QyuOxGicE9_ZMwJcCRZ1IJmf91Zo36l6lguNrlF64wRCn4Wk10a-KI2YGsd43RkUTp_M9jAXK132AyjcpeiEuu-4vN6YjmqCDIaOUWpPRwxjZxJDnj5cx_TzHwJPDbyTW1KH1jIG/s1600/new-facebook.png" height="400" width="396" /></a></div>
<ol>
<li><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"></span></span></span><!--[endif]--><span style="font-family: Calibri;">The<i style="mso-bidi-font-style: normal;"> Timeline</i> is located in one column to the right of the page whereas the information about your business is located to the left rather than at the top of the page. This favors fluidity. </span></li>
<li><span style="font-family: Calibri;">Key admin tools are available wherever you are on the page. The <i style="mso-bidi-font-style: normal;">This Week</i> section to the right of the page tells you what ads you are running, if any, includes Likes, reach, and unread notifications. Insights, something which all admins must be able to access at any given time, is located at the top of the cover image and offers direct access to your activity log, insights, and settings.</span></li>
<li><span style="font-family: Calibri;">The <i style="mso-bidi-font-style: normal;">Page to Watch</i> option on your page gives direct information on your competitors, compare their performance to yours, and offers key statistics on those pages.</span></li>
</ol>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">These changes are mostly visual; however, take a look at the
cover image on the page – it has been slightly redesigned as well.</span><br />
<br />
<span style="font-family: Calibri;">Have you updated your cover image yet?</span><br />
<br />
<span style="font-family: Calibri;">Fret not; there are various sites that provide accurate
measurements, so you can create an engaging and visually appealing cover image.
</span><br />
<br />
<span style="font-family: Calibri;">OR, you can get a template<a href="http://www.fearlessprandmarketing.com/" target="_blank"> HERE</a>.<o:p></o:p></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-60476378216789091482014-05-30T09:36:00.001-07:002014-06-16T13:46:07.737-07:00Increase Engagement on Social Media by Being Human<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.entrepreneur.com/article/234231?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Fsalesandmarketing+%28Entrepreneur+-+Marketing%29" style="margin-left: auto; margin-right: auto;" target="_blank"><img alt="http://www.entrepreneur.com/article/234231?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Fsalesandmarketing+%28Entrepreneur+-+Marketing%29" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijNB0utKEmr_j24hgnQsnY8oOVdub_KEVEwwlFnDo3Fs_RXtIM8OIYOim9K5HubLEC-aXMHizp-Y-DErJQYRZ7FYG21ZlAepBw-zRytboaAVjo_8ExY8tejP69063MIsjY_73xBrHfY4hJ/s1600/1401297709-reasons-make-business-human-social-media.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">6 Reasons to Make Your Business Human on Social Media, Entrepreneur.com</td></tr>
</tbody></table>
Making your brand more relatable is not only doable, but it's a smart strategy to implement especially in today's market.<br />
<br />
After reading the <a href="http://www.entrepreneur.com/article/234231?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Fsalesandmarketing+%28Entrepreneur+-+Marketing%29" target="_blank">following article on Entrepreneur.com</a>, not only do I agree with most of the author's <em>reasons</em> <em>to make your business more human on Social</em> - but I practice it in my own social media strategy.<br />
<br />
While I understand that businesses need to make a profit - for obvious reasons that can be left unsaid without compromising my message - social media ROI is very difficult to measure in some cases; therefore, should only be used to build credibility and awareness in your respective market.<br />
<br />
So what type of posts almost guarantee engagement?<br />
<br />
Human Interest, humor, and being relatable to your target market. <br />
<br />
This is not to say that you shouldn't be marketing your business on social - rather, you must balance the content to avoid being too sales-y. Only then will you be able to build true brand advocates and increase your influence in the market.<br />
<br />
This brings me to the following point in the article: <br />
<blockquote class="tr_bq">
<blockquote class="tr_bq">
<blockquote class="tr_bq">
<strong>"4.</strong> <strong>Asking for favors becomes easier.</strong> Likes and shares on Facebook, and ReTweets on Twitter, are examples of social media organically promoting good content. It is, essentially, a form of peer-to-peer endorsement. <u>Requesting likes and shares is a common practice that can greatly amplify your content.</u> The request is friendlier, more sincere and reasonable coming from a human with whom people have interacted. That increases the response rate."</blockquote>
</blockquote>
</blockquote>
When posting content, requesting engagement is now considered poor practice. Instead, focus on creating quality content, sharing related articles, and becoming more human - your followers will WANT to share your content if done correctly.<br />
<br />
(End preach)Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-41562570283164049912014-05-29T10:02:00.002-07:002014-05-29T10:04:41.013-07:00Don’t Succumb to the Dark Side of Buying Social Media Followers<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-z95YOwgI0EE/U4dnsT3TfSI/AAAAAAAADtQ/A48YjR3C1Ns/s1600/famebursttwitter.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-z95YOwgI0EE/U4dnsT3TfSI/AAAAAAAADtQ/A48YjR3C1Ns/s1600/famebursttwitter.jpg" height="200" width="145" /></a></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Paying for followers is the unspoken ‘dark side’ of social
media. </span><br />
<br />
<span style="font-family: Calibri;">While numbers do matter, it’s the authenticity of the
content that will earn true advocates.</span><br />
<br />
<span style="font-family: Calibri;">The more followers you have the more influence you have in
the market.</span><br />
<br />
<span style="font-family: Calibri;">However, fake followers may mean that those accounts are
potentially fake, or hacked.</span><br />
<br />
<span style="font-family: Calibri;">Bots are also widely popular, mostly on Twitter – it detects
keywords to ‘Favorite’ tweets and potentially earns new followers.</span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">T</span><span style="font-family: Calibri;">here are however some issues that may compromise your
account’s integrity if you decide to buy your followers instead of earning
them.</span></div>
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Calibri;">The content of the tweet may not be something
the company favors – but the detection of the word will force the <i style="mso-bidi-font-style: normal;">bot</i> to Favorite that tweet</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Calibri;">Bots do not guarantee a follow</span></div>
<div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh119zNyzHkytZVUeflKOXKiULxGB4N-BSUfyojAB3mNDXyy_NKet1GgTHHFY5djSiFnyvbFKCwUlgWXjpaznxJz3aijdhBDqyDqrYD8a8dcLMqF8GQwvJaL11-nO08af14lLQ5BLO_wtcY/s1600/buying-twitter-followers-like-a-boss-01.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh119zNyzHkytZVUeflKOXKiULxGB4N-BSUfyojAB3mNDXyy_NKet1GgTHHFY5djSiFnyvbFKCwUlgWXjpaznxJz3aijdhBDqyDqrYD8a8dcLMqF8GQwvJaL11-nO08af14lLQ5BLO_wtcY/s1600/buying-twitter-followers-like-a-boss-01.png" height="200" width="193" /></a><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Calibri;">It’s deceiving and harmful to your brand, it
will come back to haunt you<o:p></o:p></span></div>
<span style="font-family: Calibri;">Instagram recently purged their database for fake accounts
and deleted them, it’s only a matter of time until Twitter and Facebook do the
same.</span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">When that does happen, the followers that you have bought
may be significantly reduced – forcing you to start over and not to mention
wasting your marketing budget.</span><br />
<br />
<span style="font-family: Calibri;">Earned followers is much more gratifying than buying fake
followers – invest in social advertising like promoted posts or promoted
accounts instead.<o:p></o:p></span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">Bottom line – just don't do it.</span>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-6353765548127506325.post-82892961049810721432014-05-22T16:42:00.000-07:002014-05-23T07:47:28.220-07:00Acting Like the Bad Guy<span style="font-family: Calibri;">It occurred to me a few days ago that it wasn't my new home
itself that I was not adjusted to, it was the new parenting style that I was so
generously, yet unexpectedly, granted.</span><br />
<span style="font-family: Calibri;"><br /></span>
<span style="font-family: Calibri;">Like I didn't see it coming, right?!</span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I’m reading a book right now, in one of the chapters, the
character writes in her journal – she often says – “Let me set the scene” – so here
goes!</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj-qYJV46h9WAO7zqMyRTq85I4geyjKl3DY_tcCz9ZJHjLQis_JFbg8LYvnaZvvHFiYcMFlar9d0SXYXMBC7eLVMfmKAZXbN2xC-9A7dcvB2GPpJwqrC4HI5yJTYKx1O53JoAxXBuKOCmq/s1600/Parenting.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj-qYJV46h9WAO7zqMyRTq85I4geyjKl3DY_tcCz9ZJHjLQis_JFbg8LYvnaZvvHFiYcMFlar9d0SXYXMBC7eLVMfmKAZXbN2xC-9A7dcvB2GPpJwqrC4HI5yJTYKx1O53JoAxXBuKOCmq/s1600/Parenting.jpg" height="224" width="320" /></a></div>
<span style="font-family: Calibri;">Immediately upon picking up the Monster from the sitter’s,
on the drive home, he expresses his utmost desire to play outdoors with
neighbors and friends. As a child who grew up in a small town, my fondest
memories are of us playing outdoors – so needless to say, this makes me happy.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">HOWEVER</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">We have curfews to contend with – something that I have
never had to administer before and a rule that is new to him as well.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Missed curfews will happen, so consequences are looming <i style="mso-bidi-font-style: normal;">(must plan accordingly).</i></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I can’t forget to mention that we are still grappling with the
use of video games during dinnertime.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><i style="mso-bidi-font-style: normal;">(More consequences if
this rule is not followed)</i></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Until recently, I have been able to get away with the
temporary removal of cherished toys or electronics, until chores were completed
thoroughly – they wouldn't be returned – and the occasional <i style="mso-bidi-font-style: normal;">go to your room</i> tactic was also popular.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Both were proven effective; however, this is a <i style="mso-bidi-font-style: normal;">whole</i> new ballgame.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Every fiber of my being is resisting the need to read
parental guidance articles, in the hopes that willpower will unveil and my life
will change forever. While I believe in educating yourself in the psychology of
children, in whatever age they may be, like anything else – willpower in
discipline comes from within, not from a paperback.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Typically, one parent is the bad guy – the other consoles
the children when their feelings get hurt. Does that mean that single parents
have the best of both worlds? On the contrary – we are dealt a very <i style="mso-bidi-font-style: normal;">shitty</i> hand.</span><br />
<span style="font-family: Calibri;"><br /></span>
<span style="font-family: Calibri;">As a single parent, I have to be the tough guy and the nurturer; the rule maker and the rule breaker; and the homemaker and the playmate - all within reason.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">As mentioned to me recently, his father is the tough parent,
I’m the sweet, caring, and nurturing parent that never gives consequences and shouldn't have rules <i style="mso-bidi-font-style: normal;">(says him)</i></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">This coming from a nine year old that just missed curfew –
in an attempt to distract me from considering any kind of punishment.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I saw through it; and as I slowly retracted my eyes from the
back of my head, I realized that I have never been a giver of tough love – this
style of parenting is foreign to me.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">My only concern is who he will become if I drop the act during a moment of weakness.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Calibri;">(Must stay strong)</span></i></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">The ACT of being<i style="mso-bidi-font-style: normal;"> The Tough Guy</i> , but I can’t tell him that – I would be crucified.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Instead…</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I’ll pretend the tears don’t affect me when he’s missed
curfew and has been revoked from playing with friends.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">And when he loses privileges…</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I’ll show consideration, and offer suggestions, when he says
he’s bored with nothing to do – meanwhile, his homework was not done and his room
appears as though strong prairie winds have gusted through.</span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFkkyiZKuwGulbNLYCwqIx-P0zJ1U5OdBhXn7Lh_a_QJdiGbixYX09Q4l2ZpaEeD1dWA2qFofmHp71DWcuAwZu_qO8myYYYC1uWcmorcoY6TB_gu-DIG9iM-1vsv8mBbR7FE6iwUKJpmGA/s1600/parenting1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFkkyiZKuwGulbNLYCwqIx-P0zJ1U5OdBhXn7Lh_a_QJdiGbixYX09Q4l2ZpaEeD1dWA2qFofmHp71DWcuAwZu_qO8myYYYC1uWcmorcoY6TB_gu-DIG9iM-1vsv8mBbR7FE6iwUKJpmGA/s1600/parenting1.jpg" height="223" width="320" /></a><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">Bored, no - disinterested, likely.</span><br />
<span style="font-family: Calibri;"><br /></span>
<span style="font-family: Calibri;">I’ll understand his position but I can’t give in.</span></div>
If I give in, I will be sent to parenting hell for eternity. He will grow up to be a spoiled rotten little brat, one that doesn't think there are any consequences for negative behavior.<br />
<br />
Instead, I will proudly wear my mom jeans (not really), swallow my tears, and reluctantly give him tough love...<br />
<br />
No matter how much it kills me. <span style="font-family: Calibri;"> </span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-37691554320707800192014-05-13T19:36:00.002-07:002014-05-13T19:38:25.588-07:00The Move - Two Weeks Later<div class="MsoNormal" style="text-align: left;">
Just a little over two weeks ago, I made a
decision to uproot my life, my home, and even my overall environment. I moved
from what I used to call <i>The Big City</i>
to a small town in Southeastern Manitoba – a decision that was pre-medicated
however, sudden to the public eye.</div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">I had three days to pack, one day to move,
and I have yet to become adjusted and acquainted with my new surroundings.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Once the dust settled, I was left anxious
and uneasy with my new surroundings. </span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">But why, you ask? </span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">I gather that since I have explained that
the move was pre-meditated that I would have had the chance to ready my mind
for the transition. Not entirely. How can you really prepare yourself for
something that hasn’t happened yet? It applies to most things in life,
including the move to a new residence.</span></div>
<div class="MsoNormal">
<i><span lang="EN-US"><br /></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US">Adjustment
#1 – City to Country<o:p></o:p></span></i></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">After living in the city for the last eight
years, I became accustomed to pizza or Chinese food delivery options, 24 hour
convenience stores, and impromptu nights out with friends. Of course, I’m not far
– some even consider my town a suburb of Winnipeg – but nothing can be further
from the truth.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-ZFNq6ZxbxF0/U3LV51FFrPI/AAAAAAAADZI/iWs-hHbacUM/s1600/prairies.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-ZFNq6ZxbxF0/U3LV51FFrPI/AAAAAAAADZI/iWs-hHbacUM/s1600/prairies.jpg" height="210" width="320" /></a></div>
<div class="MsoNormal">
<span lang="EN-US">Since I lived in the country for 18 years –
living proof that you can take the girl out of the country but not the country
out of the girl – I underestimated the adjustment period.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">While there were certain characteristics
that I would always carry with me, such as my love of pickup trucks and my
ability to rough it in the campground – I had turned into a conformed city
girl. </span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">For a moment, after my move back to the
country, I feared losing myself in the process. </span></div>
<div class="MsoNormal">
<i><span lang="EN-US"><br /></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US">Adjustment
#2 – Apartment to House<o:p></o:p></span></i></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">It’s always been a dream of mine to be able
to provide ample space for my monster to play, indoors and out, an extension of
living space to the outdoors is a blessing – in disguise however. </span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">I was ignorant in the amount of work that
it took to maintain a yard - especially one that was not maintained previously.</span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">From the outside to the inside, everything
is different. I no longer have wall to wall carpet, I have hardwood floors -
yet another dream realized. Along with changes beneath my feet, a dish washing,
clothes washing and drying apparatus came along with my new home - words cannot
express the sheer bliss. </span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Yet nothing feels like home. </span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Even though my furniture journeyed 20kms to
my new home, the disconnection is making these pieces seem unfamiliar to me –
even though, it’s only the surroundings that have changed. </span></div>
<br />
<div class="MsoNormal">
Unfortunately, things are not always cut
throat, whether things have been planned or not, every aspect of life takes
adjustment. A new job, a new relationship, even a new home - regardless how
much we wanted it in the first place.</div>
Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-6353765548127506325.post-35731949873453883222014-05-03T17:14:00.004-07:002016-05-03T07:33:19.790-07:00An Open Letter to my younger self for Mother's Day<div style="text-align: center;">
<i>If I knew then what I know now, life would have been much easier, but would it have been worth it? I wrote this letter to my younger self when motherhood and life was overwhelming, to say - life is worth living if you allow yourself to live it.</i></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ_h0L-hJuBLKg9yxIRbOO-YOdFtwEvv78wkWnotckNZ7SbtqFJC1bPqpouaMhcSQVEvXIMUkxyvBqSWqpFsCNUrrIMoZ_2gdSfG1ycKqWOUFqAlCJc6CSjY6OGLt9H3ljtGr9T5K73jcn/s1600/039.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ_h0L-hJuBLKg9yxIRbOO-YOdFtwEvv78wkWnotckNZ7SbtqFJC1bPqpouaMhcSQVEvXIMUkxyvBqSWqpFsCNUrrIMoZ_2gdSfG1ycKqWOUFqAlCJc6CSjY6OGLt9H3ljtGr9T5K73jcn/s1600/039.jpg" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You're still overwhelmed with the responsibility of being a
mother - a single mother, too. Caring for a little human, nourishing him and guiding him
through childhood to adulthood is one of the most difficult jobs that you will ever have, but it will be worth it.<br />
<br /></div>
<div class="MsoNormal">
Remember the little things. Like his first steps and the first time he muttered your name - Mama. You will cry tears of pride when he reads in front of a crowd for the
first time. You will be excited, yet afraid, when he learns to ride his bike sans training wheels - he will fall a few times, but he will be fine - just kiss it better.</div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitCUTu6tebKFkwBfgXSxfJIdtTaSwt2iWoD6Zbk6Il4pUc6LZy-qORxb1gazhGYXRx1PCIH1l-CdXWZiqfGH4WV1UCf3Q4qPUPUwe4ZwTS1cxgERvC8lsJNaVcVdwf7IEux9S0kYffUsZj/s1600/036.3GP" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitCUTu6tebKFkwBfgXSxfJIdtTaSwt2iWoD6Zbk6Il4pUc6LZy-qORxb1gazhGYXRx1PCIH1l-CdXWZiqfGH4WV1UCf3Q4qPUPUwe4ZwTS1cxgERvC8lsJNaVcVdwf7IEux9S0kYffUsZj/s1600/036.3GP" width="320" /></a></div>
<div class="MsoNormal">
He will get hurt, physically and emotionally, but keep in
mind that it's all a part of growing up and he needs to experience this to build his character. He's stronger than you think.<br />
<br />
Be there for him, comfort him, but
most of all - love him and listen without reacting when he has something to talk to you about.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As a single parent, oftentimes you will feel alone, lonely,
and sad - allow yourself to feel it, this is normal. Don't be so hard on
yourself either, assuming both parental roles is not easy, but I promise you
that you will get through it and it will be worth it.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As he grows older, you will be surprised yet elated by what
he knows. He is an old soul, he feels and thinks with great depth - with all his heart and
soul. Encourage him to find his true personality, to explore every aspect of
life.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As I write this, I realize that if I knew then what I know
now, I would have changed my attitude about a lot of situations.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Like the time you will worry about his dad's new girlfriend
mothering him - he'll talk her ear off about you, there is nothing
to worry about. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Never withhold a hug, a kiss, or keep him hanging when he's
reaching up for a high five. Tell him he's handsome every chance you get, and don't
listen to people who say that it will turn him into self-absorbed egotistical
asshole.<br />
<br />
Encourage him. Listen when he talks, even if it's something that you don't understand - to him, it is his reality.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Do everything in your power to find your own happiness, there will be
times that you'll feel lost but it's only temporary, if you're happy he will follow.</div>
<br />
<div class="MsoNormal">
Trust your heart and your instincts, I promise you life will be fun and you will be OK.</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-11969658155413696982014-04-30T11:30:00.001-07:002014-04-30T11:43:05.423-07:00Out with the old, in with the new<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-EOakalAZGnE/U2E_gQOAnqI/AAAAAAAADL4/nb9KJZsyeGA/s1600/20140430_105846.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-EOakalAZGnE/U2E_gQOAnqI/AAAAAAAADL4/nb9KJZsyeGA/s1600/20140430_105846.jpg" height="320" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"></td></tr>
</tbody></table>
<span style="font-family: Calibri;">Another chapter in the book of my life has ended. This one
was particularly long, yet filled with pleasant memories that will leave a
residual impact.</span><br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-ErWDHxGm2vI/U2E_hBn9W2I/AAAAAAAADMM/zSif5N8i2bs/s1600/20140430_105853.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-ErWDHxGm2vI/U2E_hBn9W2I/AAAAAAAADMM/zSif5N8i2bs/s1600/20140430_105853.jpg" height="320" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Monster's room was left <br />
just the way we found it</td></tr>
</tbody></table>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I’ve recently made a move from Winnipeg to rural Manitoba. Accustomed
to the fast paced lifestyle of city living, slowing down in the country may
prove challenging. I was raised in a small community, so returning to a simple
life is not foreign but will take some adjustment.<o:p></o:p></span></div>
<span style="font-family: Calibri;">For almost eight years, I lived in that one apartment. It
seems like a long time for some, but for me, it was my home. My Monster didn’t know
anything else – he only has those memories.<o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">We were a part of the community, soccer registrations
happened at the community centre down the street, school was walking distance,
and the walking trail provided the Monster and I ample space for running,
biking, and playing.<o:p></o:p></span></div>
<span style="font-family: Calibri;">That apartment in The W.P. was a place where I was able to
dust myself off from my previous relationship, gain my strength, and establish
myself as an individual. It was safe and secure, like the blanket the Monster
doesn’t want to give up.<o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmdAhTrFeEpxohzC_A1sB73BAXAV3nqOhAx_YwP0qvFLROAQhCg_kqqUeqs82LjEaN8RXkSt9DDsK1EzqwJVyTGv2S-koBpZ4NXPBspWE7qHHbumw_xJsYA-hy34Y43vG3ZXFsbj5Rwh-6/s1600/20140427_182739.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmdAhTrFeEpxohzC_A1sB73BAXAV3nqOhAx_YwP0qvFLROAQhCg_kqqUeqs82LjEaN8RXkSt9DDsK1EzqwJVyTGv2S-koBpZ4NXPBspWE7qHHbumw_xJsYA-hy34Y43vG3ZXFsbj5Rwh-6/s1600/20140427_182739.jpg" height="320" width="180" /></a><span style="font-family: Calibri;">Thankfully, the blanket was moved to our new home and we’ve been able
to move all the pieces that represented not only our home but ourselves.</span></div>
<span style="font-family: Calibri;">This massive move was pre-meditated for over a year but it happened
suddenly, just the way I like it – no time to change my mind. <o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Now that everything is said and done, I look back at the
process – to think that it was just one week ago that I got the call accepting
my application, packed and cleaned the apartment, and moved everything into the
new house.</span></div>
<br />
<span style="font-family: Calibri;">To say that I respond well under pressure is putting it
lightly; however, I could not have made this move without my dearest friends
and family, and a few Twitter friends that responded to my distress. I don’t
know where I would be without them and am grateful to have them in my life, now
and always.</span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">Let the new chapter of our lives begin.<o:p></o:p><o:p></o:p></span><br />
<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: left; float: right; margin-bottom: 1em; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibP5KV3tTlMRaL9VfrMJhA80HDMII7F60xQU_FnPD-4RHtTR1RpeRY3f8z2BMi6MEp9P-AjNiwVQZxeRGd6ERdjK5ICgesHqG847EiZRvTq788p89Rb8pvNKNFM-NxUAtEq9J-YasSA0ZE/s1600/20140427_182715.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibP5KV3tTlMRaL9VfrMJhA80HDMII7F60xQU_FnPD-4RHtTR1RpeRY3f8z2BMi6MEp9P-AjNiwVQZxeRGd6ERdjK5ICgesHqG847EiZRvTq788p89Rb8pvNKNFM-NxUAtEq9J-YasSA0ZE/s1600/20140427_182715.jpg" height="320" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Can't beat having your own <br />
private entrance</td></tr>
</tbody></table>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><o:p></o:p></span> </div>
Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-6353765548127506325.post-75881484676910112592014-04-21T20:09:00.000-07:002014-04-22T11:03:20.867-07:00No, you ask them!<div class="MsoNormal">
After spending four days with my
family: parents, siblings, and our offspring, over the Easter Long Weekend - many things occurred to me, but
there is one thing that stuck out...</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Much like we will always be our
parents' little girls, they will always be our parents - regardless of our age,
or how many children we produced.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My sister and I decided that it
was time that we go out, have a drink, and attempt a good time - sans children.
Her husband had to work and the kids were sleeping, one thing that was left to
do is ask our folks to sit for us while we ventured out into Thunder Bay
venues.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It suddenly felt as though we were
asking for permission to go out; imagine that, two grown-ass women in their 30s
asking mommy and daddy if it's ok to go out and play.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As comical as it sounds, we had to
consider all the variables. <i>They </i>were
on vacation and <i>we</i> were the ones
leaving the comforts of home for an alcohol induced coma afterwards. Also,
considering their mood that evening <i>(overly
tired)</i>, we felt we were not in the right place to ask for such a favor at
that time.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What did we do? </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
At first it was a game of rock,
paper, scissors - who was going to ask the question of the day - <i>can you watch our munchkins while we go out
for some fun? </i>It quickly turned into - ask your husband to drop a subtle
hint that we were at least <i>thinking </i>of
going out.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
We exchanged occasional profound,
prolonged glances throughout the day, followed by lip reading, head nods, and
when the message wasn't received well, we settled for texting one another while
in the same room. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
We pulled out all the stops, sisters will always be sisters.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Eventually, I was volun-<i>TOLD</i> to ask the folks to watch our kids,
or at least listen out for them because they were in bed and sleeping by the
time we decided to go out.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
We also tried asking dad, but he just told us to ask mom. We stopped <em>that </em>vicious cycle before it began and asked them when they were both in the same room. </div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN6rY8Z-SnVhYQOWkO2V6fL-ficIzUiKAqUvk2lxPiAunuC6D9GGOB-Usutxif5yahnebqdTfcjaOdLh_UQkkxM48U2_hV1WUFBwoKhvwe2mVcS7EfqTJf0v1F-I0qkker96xOaozrgolz/s1600/dad.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN6rY8Z-SnVhYQOWkO2V6fL-ficIzUiKAqUvk2lxPiAunuC6D9GGOB-Usutxif5yahnebqdTfcjaOdLh_UQkkxM48U2_hV1WUFBwoKhvwe2mVcS7EfqTJf0v1F-I0qkker96xOaozrgolz/s1600/dad.png" height="241" width="320" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I set the way for my sisters
growing up - some things will never change.<br />
<br />
We had a good time,
regardless of the lack of on-stage talent. It had been too long since my sister and I had gone out for a drink together. </div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-71261133523568112642014-04-17T09:10:00.001-07:002014-04-17T09:10:42.473-07:00Even Batman Wore Eyeliner<br />
<span style="font-family: Calibri;"><span style="font-family: Times New Roman;">
</span>A movement began and ended just as quickly. <br />
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">You've likely participated, or in the very least have seen
others' post on social media and there were stories in the news – it was the #NoMakeupSelfie
movement. </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">The concept was simple, women nominated one another to post
a selfie <em>sans </em>makeup. The idea is
to encourage women love their bare faces by revealing it on social media, a
frightening yet ballsy exposure of a woman's imperfections, if any.</span></div>
<span style="font-family: Calibri;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I figured I had struck gold, post after post my nomination
was never mentioned; however, my fear was one day realized as I received the
nomination that I had been dreading since the movement began. </span><br />
<br />
<span style="font-family: Calibri;">I was trapped
– if I didn't play, I’d be known as THAT girl – <em>she must be hiding something. </em></span></div>
<span style="font-family: Calibri;">
</span><div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I <em>AM</em> hiding, my dark under-eye circles, large pores, a few wrinkles - nothing over
dramatic except for the substantial<em> zit</em> that nestled on my chin just a couple days before.</span><br />
<br />
<span style="font-family: Calibri;">Of course I want to hide it - no one, include me, wants to see a red shiny zit.</span><br />
<br />
<span style="font-family: Calibri;"><em>But it's not just about the zit.</em></span></div>
<span style="font-family: Calibri;">
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
The one
thing that will typically get me up in the morning, besides coffee, is a freshly
made-up face. Perfection, before the day destroys it. It gives me the confidence that I need to tread through the day; from meeting to meeting, boardroom to event, office to grocery store.</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfsU7Hkbi9ksLSqclmpqXtGQ38ngpWhWpm4Ve9DmnjXjsC17jn3Foa5Aq-E5PFJryy8BpO8Aok43rGuYkZcx-lPhQN0tis2m0lE1Lej_IQA3adNQLyDERCrbYbb07MSdN1ynaS1JxZXE5I/s1600/batman_eye_makeup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfsU7Hkbi9ksLSqclmpqXtGQ38ngpWhWpm4Ve9DmnjXjsC17jn3Foa5Aq-E5PFJryy8BpO8Aok43rGuYkZcx-lPhQN0tis2m0lE1Lej_IQA3adNQLyDERCrbYbb07MSdN1ynaS1JxZXE5I/s1600/batman_eye_makeup.jpg" height="193" width="320" /></a></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
Super heroes cannot successfully
fight crime without their disguise, why should humans be any different?</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
Batman wears eye makeup to hide his real identity, women
use it to enhance theirs.</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
During a typical day, we drive our kids to school, work an entire eight hours –
with some days are busier than others – pick the kids up, make dinner, help
with homework, finish the ever growing stack of dirty dishes, get the kids
ready for bed, continue with household chores – or in my case, more work <em>AND</em>
chores – before settling in for the night and doing it all over again the next day.<br />
<br />
Some women fulfill multiple roles too.<br />
<br />
I wash it off at night, replenishing my makeup clogged pores, readying it for a whole new application the next morning. Sure, it feels good to take it off, but if I'm venturing out further than the corner convenience store, I'm going to apply more than just a lip balm. </div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<o:p>I don't wear makeup because I want to hide, or change something about myself - I wear makeup because it makes me feel prettier and more confident. </o:p><br />
<o:p></o:p><br />
<o:p>I do it all, the modern day superhero, and I say if Batman can wear eyeliner - then he won't mind if I do too.</o:p></div>
</span><span style="font-family: Times New Roman;">
</span><br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-65279865082148460522014-04-14T09:19:00.002-07:002014-04-14T09:22:31.349-07:00I'm Cheating On You, Winnipeg<div class="MsoNormal">
Typically, when you take a break
from the relationship that you're in, that means that you're just a hop, skip,
and a jump away from a break-up. Not in this case. Easter weekend is coming up,
and my family has decided to flee the nest for the weekend - and I'm going along
for the ride.</div>
<div class="MsoNormal">
<br />
We're heading to Thunder Bay for a long-overdue visit. Perhaps we'll take in some of the sights, restaurants, and limited shopping locations. It is certainly a smaller city than Winnipeg; nevertheless, it's going to be a short visit.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4hpfq0vA7z2B24Qf5n_ZnW05VX9kmj0GEPE-enNhgQeCTAmWqvRWpYgu0gowtIELul4CpGQqyra_wVX81iWONy5yn5BCTtrUucTYQo4XHEV0ssQ_dpOgbH3N4RERrGFOILm3NsziQ7wml/s1600/canada-thunder-bay.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4hpfq0vA7z2B24Qf5n_ZnW05VX9kmj0GEPE-enNhgQeCTAmWqvRWpYgu0gowtIELul4CpGQqyra_wVX81iWONy5yn5BCTtrUucTYQo4XHEV0ssQ_dpOgbH3N4RERrGFOILm3NsziQ7wml/s1600/canada-thunder-bay.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Sleeping Giant</td></tr>
</tbody></table>
</div>
<div class="MsoNormal">
In the past, I would purposely
escape the city in an effort to appreciate it more upon my return. I disliked the
weather (of course), I was sick of the men that resided here (I was jaded), and I was
struggling to find my way, my passion, and my path. Fortunately, this is no
longer the case - I've fallen in love with Winnipeg and all its faults, the drama,
but more importantly all its glory.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Granted, there are things that we
wish we could change about one another. The weather is anything but pleasant
for the better part of the year, its potholes compromise my ability to navigate
the streets with ease, and I may be a little too eager to point out its
political flaws. On the plus side, cost of living is affordable, making new
friends is easy, and it really<em> does</em> take twenty minutes or less to get to your destination - unless of course it's rush hour, or snow has fallen.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So why do I love this city so much? <br />
<br />
It has been my home for over a decade now, the longest relationship that I
have ever had, and it's only getting better. There's always something to do,
charitable events, sports, and an unlimited number of chic dining and live
music venues. <br />
<br />
Let's not forget about the summer festivals, Winnipeg is home of diverse festivals: comedy, music, and theatre. We are known as the 'Cultural Cradle of Canada' - what's not to love?!<br />
<br />
There's so much to look forward to...<br />
<br />
The<a href="http://fearlessprgirl.blogspot.ca/2014/03/pr-ing-junos.html" target="_blank"> JUNO Awards</a> were here recently, and in 2015 we will <a href="http://www.cbc.ca/news/canada/manitoba/winnipeg-to-host-2015-grey-cup-1.2587148" target="_blank">host the Grey Cup</a>. Our city is vibrant, despite what any pessimistic local says. We have a new football stadium, Osborne Village, and the trendy Exchange District, but these are just a few of the great attractions - all underappreciated.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGSDe7oy_aqQJDekcEmz8q4jtOg8ipKdtf4OR-O97vn8rVr1m_yxpxSpRyvLEpPmLE8SyHcGQDmjLhdoGz77O-Q_w-KTQLBGrtuzRSihOiyeAtJHR7uPNCu6weRfsydrK6NUsrsjFLnXDP/s1600/Investors_Group_Field.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGSDe7oy_aqQJDekcEmz8q4jtOg8ipKdtf4OR-O97vn8rVr1m_yxpxSpRyvLEpPmLE8SyHcGQDmjLhdoGz77O-Q_w-KTQLBGrtuzRSihOiyeAtJHR7uPNCu6weRfsydrK6NUsrsjFLnXDP/s1600/Investors_Group_Field.png" height="107" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Investors Group Field - Home of the Winnipeg Blue Bombers</td></tr>
</tbody></table>
</div>
<div class="MsoNormal">
I'm leaving this wonderful city,
not because it's necessary. Thunder Bay won't be the same, I will miss you Winnipeg, but the time
apart will do us some good. </div>
<br />
<div class="MsoNormal">
Perhaps your weather system will
have time to think about what it's done to me, and to the rest of the
civilians.</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-66902490150782484982014-03-31T20:13:00.000-07:002014-04-01T08:16:22.413-07:00PR-ing the JUNOS<div class="MsoNormal">
We often underestimate the man
power that it takes to run a show, an awards show at that. What happens behind
the scenes is never shown on camera, and for the right reasons. The 2014 Juno
Awards was broadcast live in Winnipeg this year and I got the backstage, behind
the scenes, full PR experience. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Of course, I must share it with
you, whether they want me to or not - this is happening.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The job itself was anything but
glamorous. Yes, I had access to places that others did not, but it was
completely controlled and not every artist was within reach. PR people
have to be professional around the famous; it's an image that we must maintain.
As difficult as it was not to run up to a respected artist, ask for their autograph,
and a selfie, I don't think I would have it any other way.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Along with PR professionals, those
that control the action from the show to backstage, there are media
personalities, photographers, and editors, all situated in near proximity of
one another. My role was to ensure ease in receipt of media cards from the
photog pit to the media room. It's an easy task but there are rules that we had
to follow:</div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="text-indent: -18pt;">Don't move until commercial break</span></li>
<li><span style="text-indent: -18pt;">Never push an artist out of the way, no matter </span><i style="text-indent: -18pt;">what</i><span style="text-indent: -18pt;"> the deadline</span></li>
</ul>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE2anaESXP65MuMsNozVVtWR-DFPx6Dkh69IAKlv7OUZ6FPqaxyNzF03OYTj92pkpK8V65Iz36RrqK0bsCoihINc2qJqLn_xy1gPg1-5MiU8r750wUCaQOnHe8223bdr9czUOwytMXDdvy/s1600/photogs.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE2anaESXP65MuMsNozVVtWR-DFPx6Dkh69IAKlv7OUZ6FPqaxyNzF03OYTj92pkpK8V65Iz36RrqK0bsCoihINc2qJqLn_xy1gPg1-5MiU8r750wUCaQOnHe8223bdr9czUOwytMXDdvy/s1600/photogs.jpg" height="320" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Photo Pit</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
No matter what the circumstance,
everyone is there to ensure the artist's experience is pleasant and comfortable.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once the award is won, the artist
gets escorted backstage in the media room. This is where all the post
performance, and win, interviews happen. It's an in-depth, personal, talk with
the artists themselves. Media personalities and reporters are lined up waiting
for every one of them to get introduced to the group.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once the show was over, I had the
pleasure of sitting in the back of the room, listening attentively to all the
questions and answers. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Gord Bamford was the first interview
I saw before my phone died; the loss of technology was my only connection to
the interview timeline. Nevertheless, following his interview were the hosts of
the evening. I'm always impressed by Serena Ryder and Johnny Reid, the Canadian
with the Scottish accent, they are very humble individuals.</div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtADxRERJzoPbzJxcny13ScUtizOZCggssNEWd7LP2bj4MWoWyq3vy08Aa3hmC0MogipYSjLQWx-OgnB_DreDCzkFVfa8jYSSfXTosJ11Nbw78BHaxsr0aR-Zlr74hxtZ3e8hscPfeYMY9/s1600/backstage.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtADxRERJzoPbzJxcny13ScUtizOZCggssNEWd7LP2bj4MWoWyq3vy08Aa3hmC0MogipYSjLQWx-OgnB_DreDCzkFVfa8jYSSfXTosJ11Nbw78BHaxsr0aR-Zlr74hxtZ3e8hscPfeYMY9/s1600/backstage.jpg" height="320" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Backstage Media Room</td></tr>
</tbody></table>
<div class="MsoNormal">
Serena had a winning personality,
Commander Chris Hadfield is extremely well spoken and extremely kind, I have a
new found respect for Tegan & Sara, and I will always love Canadian Country
Music.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A few other highlights of the
evening:</div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="text-indent: -18pt;">I finally met Mr. Ace Burpee; even though we've
spoken previously, we'd never officially met</span></li>
<li><span style="text-indent: -18pt;">John Hendricks recognized me first from Twitter
- he's great by the way!</span></li>
<li><em>Did you know that ChrisD is not a bot? Well, he's not because I met him</em> </li>
<li><span style="text-indent: -18pt;">I locked eyes with Trevor Guthrie, and</span></li>
<li><span style="text-indent: -18pt;">I got to go backstage where the magic happens</span></li>
<li><span style="text-indent: -18pt;">Every performance impressed me</span></li>
<li><span style="text-indent: -18pt;">BTO are legends and gave the best performance of the night</span></li>
<li><span style="text-indent: -18pt;">The best dressed group was Walk Off the Earth</span></li>
</ul>
(So much more, I'm sure I'll think of it after I post this)<br />
<div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9nK2hyphenhyphen8qewAxwMhybNMdX061OX2LHlrR9IMwSBZZmZ3SUg-thJEOMLSXjhGe0UGc-Ww3j8AfyeVKYg_8ZK8-i8pIzztg0e3apvRLlEOjHPOP0AO80dODNIRS8Jjc9W6bjOor9nmsz6b5b/s1600/trevor+guthrie.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9nK2hyphenhyphen8qewAxwMhybNMdX061OX2LHlrR9IMwSBZZmZ3SUg-thJEOMLSXjhGe0UGc-Ww3j8AfyeVKYg_8ZK8-i8pIzztg0e3apvRLlEOjHPOP0AO80dODNIRS8Jjc9W6bjOor9nmsz6b5b/s1600/trevor+guthrie.jpg" height="210" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Trevor Guthrie</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggmbOkjRf8m8-cfVJdo1hiCqNGal2T4bzP51z0Llg_2qFVCZ6DI6uhfa3hSDAQgsSh69p5kJmC4TqPVY-NNpC79g_ZE6MtRoAJdtq1r1Y0TurJ3Eh3gZv9PrSTljLLzX8_6t-93LS4B-ox/s1600/BTO.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggmbOkjRf8m8-cfVJdo1hiCqNGal2T4bzP51z0Llg_2qFVCZ6DI6uhfa3hSDAQgsSh69p5kJmC4TqPVY-NNpC79g_ZE6MtRoAJdtq1r1Y0TurJ3Eh3gZv9PrSTljLLzX8_6t-93LS4B-ox/s1600/BTO.jpg" height="178" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Randy Bachman, during the last performance of the night</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5vGUH-w68DosRVI9J6iCVDi7e_yHfQAhAw3N971Hg1gyVlY0Kg0ulVsUO1ho3EEnkbPYSFDtBhyk_Pm3yurwg0dsLlaNCZloQkJ11nil-2b2QsQT9YsMSrNys4Cuy7IqiESGAy-muRDWh/s1600/walk-off-the-earth.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5vGUH-w68DosRVI9J6iCVDi7e_yHfQAhAw3N971Hg1gyVlY0Kg0ulVsUO1ho3EEnkbPYSFDtBhyk_Pm3yurwg0dsLlaNCZloQkJ11nil-2b2QsQT9YsMSrNys4Cuy7IqiESGAy-muRDWh/s1600/walk-off-the-earth.jpg" height="205" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Walk Off the Earth, Red Carpet experience. (I was on the left facing the carpet)</td></tr>
</tbody></table>
<div class="MsoNormal">
My feet were sore, my back was
strained, and I was parched with chapped lips, but at the end of the night, I
enjoyed my experience working the 2014 Juno Awards. I think the best part of the evening was realizing that I was recognized as a professional in my industry, by those that only knew me from the work that did, and still do, in our community. There's no better feeling than that.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Now, if only I had remembered to
PVR the show.</div>
<div style="text-indent: -23.99px;">
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-25974415152409079672014-03-20T08:49:00.001-07:002014-04-17T12:37:25.382-07:00Women Are Not Your Enemies<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEci_WICUqZhFkiRD-Uay146Zpj0GOficAapRtTq5Gbxu7GOQiAXNi4l1UQzYBWrwX9xyjmKeqm2U-nKtIJOM1WRfeIbKXtJo7TxShMDmEAoaPocNIbzon6WdVAXj_Kpbl8Var22_jdykR/s1600/a+strong+woman.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEci_WICUqZhFkiRD-Uay146Zpj0GOficAapRtTq5Gbxu7GOQiAXNi4l1UQzYBWrwX9xyjmKeqm2U-nKtIJOM1WRfeIbKXtJo7TxShMDmEAoaPocNIbzon6WdVAXj_Kpbl8Var22_jdykR/s1600/a+strong+woman.jpg" height="240" width="320" /></a></div>
<br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I recently read <a href="http://www.buzzfeed.com/annehelenpetersen/jennifer-lawrence-and-the-history-of-cool-girls" target="_blank"><em>an article</em></a> about my girl crush Jennifer
Lawrence, as to her various stints in the media: falling on the stairs to accept her Oscar, humiliating herself in front of Jack Nicholson, and more recently, tripping on the Red Carpet. </span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">The writer implied, that aligning with her profession, it was all just an act - she was pretending to be the <em>cool girl</em> so that others could relate to her, and ultimately - be adored.</span><br />
<span style="font-family: Calibri;"><br /></span>
A<span style="font-family: Calibri;">ward winning
actresses must uphold an image to be respected in the
industry, but when someone like J-Law comes into focus and makes us <i style="mso-bidi-font-style: normal;">normal</i> people feel normal, the public and the industry cannot help but fall in love with her.<o:p></o:p></span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">On the other hand, there will always be critics that will be, well, critical.</span><br />
<br />
<span style="font-family: Calibri;"><em>What does this have to do with me?</em></span>
</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I have pondered with this thought, longer than I likely should have, but why is she being condemned for being the <em>girl-next-door</em>? Why can't she just be cool like that? Women are <em>not</em> always poised and perfect, we fall and then we laugh at ourselves, we have bodily functions just like everyone else, and some of us really do like to just drink beer and watch football with the boys.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">I can't help but see myself in J-Law, she's clumsy, likes to get dirty, and plays platonically with boys. She is who she is, and I love her all the more for it.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">A friend of mine wrote a <a href="http://marriedmoxie.blogspot.ca/2014/03/the-other-woman.html" target="_blank"><em>blog post</em></a> about how women need to empower one another, not in so many words but the message is there. She doesn't see other women as threats, instead she sees them as collective counterparts that understand her, and <em>that</em> we do.</span><br />
<br />
<span style="font-family: Calibri;">Much to my dismay, I've encountered women with various degrees of insecurity, women outside of my circle. These are strong, powerful, and equally beautiful women who feel threatened by others. </span><br />
<br />
<span style="font-family: Calibri;">Women need to empower one another, not be critical, judgmental, or sinister.</span><br />
<br />
<span style="font-family: Calibri;"><em>It does get better.</em></span><br />
<span style="font-family: Calibri;"><em></em></span><br />
<span style="font-family: Calibri;">In my early twenties, I remember being dependent on others for my happiness. I had terrible relationships, friendships that would begin and end just as quickly, and employment that I was less than fond of. </span></div>
<span style="font-family: Calibri;">
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
What we fail to realize is that at one point or another, every woman has felt insecure. For some of us, it develops into something more than what it should be and it starts to affect our relationships with men, friends, and family.</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<br />
The closer I got to being 30, the more comfortable I became in my own skin; not only physically, I know I'll never get my 18 year old boobs back and be a perfect size two again, but spiritually and emotionally as well. <br />
<br />
I embrace my flaws.</div>
</span>
<span style="font-family: Calibri;">I am emotional. I get angry, sad, and at times, lonely. I laugh loudly and cry just as hard. </span><span style="font-family: Calibri;">I love with all my might; I am who I am and I cannot change it, so I embrace the heart I have on my sleeve.</span><br />
<span style="font-family: Calibri;"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwRgOZzbg9PTK7uxd0vl7pwAWbJdgHq3F3QQ9tGGzRjIDcEBy6Hi-EPsSIeq_ld4Uqk_99TnxMjGl71gheIZD0JyJ5LI1JQtesZKRxTpnEdlUTVSfnG70GsQ2_aQBWHp5hKcJPAjQLXZBj/s1600/women-quotes-about-beauty-sweet-woman-73569.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwRgOZzbg9PTK7uxd0vl7pwAWbJdgHq3F3QQ9tGGzRjIDcEBy6Hi-EPsSIeq_ld4Uqk_99TnxMjGl71gheIZD0JyJ5LI1JQtesZKRxTpnEdlUTVSfnG70GsQ2_aQBWHp5hKcJPAjQLXZBj/s1600/women-quotes-about-beauty-sweet-woman-73569.jpg" height="197" width="320" /></a></div>
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">The fact is that ALL women feel these emotions, we are all perfect and imperfect in our own ways. Some of us are genuine, those that are not will show their true colors eventually. Surround yourself with strong, beautiful women and your life will be better for it.</span><br />
<br />
No one is perfect, but we all serve a purpose in this world and we make the best of our lives the best way we know possible.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6353765548127506325.post-88229103589105528782014-03-19T12:33:00.000-07:002014-03-19T12:41:07.897-07:00Content Marketing 101 - The Benefits<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk_q0CTK9JwzoapcYwHgPVlVO6-h-mtJJQsqCnUVJfNwZB8KQo6IzhHXqGwDoXeJMNlhxIysB6C-_ohQylVS3GjgWsTSG8kwR7rwdDUIdtN54NRkV9yOy61iNcfcLxCc5MQGB_AhAZRMVe/s1600/FeatImg_ContentMarketing101.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk_q0CTK9JwzoapcYwHgPVlVO6-h-mtJJQsqCnUVJfNwZB8KQo6IzhHXqGwDoXeJMNlhxIysB6C-_ohQylVS3GjgWsTSG8kwR7rwdDUIdtN54NRkV9yOy61iNcfcLxCc5MQGB_AhAZRMVe/s1600/FeatImg_ContentMarketing101.jpg" height="144" width="320" /></a></div>
<br />
I'm a fan of content: rich, insightful, and attention grabbing content. It has become a large part of my daily life, personally and professionally. I'm not only a fan, but I'm content's biggest advocate for business. I believe in its benefits, and how creative an organization can be in writing and promoting their content.<br />
<br />
What actually <em>ARE</em> the benefits of content marketing?<br />
<br />
Here are, in no particular order, FIVE of my personal favorite benefits of Content Marketing (AKA - Blogging):<br />
<br />
<strong><span style="color: #351c75;">1.<span style="font-family: Calibri;">Higher Google Ranking</span></span></strong><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">Continuously changing content on your website blog means that you're active online, Google recognizes that and as such, it ranks your site on their search engines without having buy into Adwords. That's not to say that you shouldn't be using SEO - <em>we'll talk about that in another post.</em></span><br />
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<span style="font-family: Calibri;"><strong><span style="color: #351c75;"><em>2. </em>Revenue</span></strong></span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">More content means more readers, more readers means that advertisers are willing to buy space on your site to advertise their business, based on the traffic you produce and the frequency to which you produce your posts.</span><br />
<span style="font-family: Calibri;"></span><br />
<span style="color: #351c75; font-family: Calibri;"><strong>3.Thought Leadership</strong></span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">You want to be known as an expert in your field, right? Blogging offers you the opportunity to share your experience, provide insight, and answer any questions that your consumer, or potential clients, may have. You have the opportunity to have a voice in the community, be known as a thought leader. </span><br />
<span style="font-family: Calibri;"></span><br />
<span style="color: #351c75; font-family: Calibri;"><strong>4.Cost Effective</strong></span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">I paid a whole <em>zero </em>dollars for my blog. The platform that I chose, <em>Blogger</em>, was Free of charge. Not all platforms are free, some you'll need to buy a domain name and pay to upgrade your account if there are no satisfactory templates, but the rest is time and effort. You get what you put into it, investment of self.</span><br />
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<span style="font-family: Calibri;"><strong><span style="color: #351c75;">5.Build Relationships</span></strong> </span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">I'll write about anything, I'm curious in nature and I knew when I was a kid that being nosy would eventually work in my favor. </span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">I write about being a <em>Single Working Mom</em> and <em>How to Increase Twitter Followers.</em> I build my audience by writing about things that may interest <em>them</em>, and I tailor my content based on the responses that I get. Get to know your audience, ask for feedback, and don't ever let a negative comment sway you away from building this strategy.</span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">Creating content has many benefits, it will take some time, but you won't know the impact it can have for your business until your start.</span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;">(Conveniently, while I was writing this post, I received an email titled: <em>Create Great Content</em>. It's everywhere, and it has only just begun, <em>in theory</em>.)</span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri; font-size: xx-small;">Photo Credit: </span><a href="http://www.adknowledge.com/wp-content/uploads/2014/01/FeatImg_ContentMarketing101.jpeg"><span style="font-size: xx-small;">http://www.adknowledge.com/wp-content/uploads/2014/01/FeatImg_ContentMarketing101.jpeg</span></a>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-6353765548127506325.post-57149532320377886792014-03-15T14:07:00.000-07:002014-03-17T07:55:22.893-07:00CEO Sleep Out Challenge<div class="MsoNormal">
In 2013, I attended my first CEO
Sleep Out. After a little hesitation,
I gathered my sleeping bag and set out to join hundreds of other
community leaders to raise funds and awareness of homelessness in Winnipeg.</div>
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Even though it saddens me that homelessness is still an issue in our city, I am
happy to report that I will be participating in the event again this year.<br />
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I received a letter in the mail today, and I'm always excited to open mail when it's not a bill or a reminder to book a dentist appointment. I was especially looking forward to reading the latest news release from the Biz. <br />
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In 2013, we raised $173,773 to support five Winnipeg agencies to employ 38 of our city's homeless. This would not have been possible without the support of the community.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhACJUpgfJSTh2yQktuUs31owZ1cIZRSOOq5nvginLpimeTarlSyazj4-VNHO72la3vI3S5fdVs7H_sauirLEbeEsN-42CTUdGRiRcKHicRyV85NqVfMq17B3GypgPRh5cOxoaYM4okJDZS/s1600/1619285_431541276981708_30516432_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhACJUpgfJSTh2yQktuUs31owZ1cIZRSOOq5nvginLpimeTarlSyazj4-VNHO72la3vI3S5fdVs7H_sauirLEbeEsN-42CTUdGRiRcKHicRyV85NqVfMq17B3GypgPRh5cOxoaYM4okJDZS/s1600/1619285_431541276981708_30516432_n.jpg" height="320" width="213" /></a></div>
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Additional participation is encouraged, and welcomed. I knew after the last Sleepout that I was hooked, the experiences I had and the people I met will never be forgotten. We need more people to help support this initiative.<br />
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Do you want to be a part of this movement?<br />
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I'm recruiting TWO new <em>CEOs</em> to join our team of community movers and shakers. All you have to do to enter is <a href="mailto:lynne.m.roy@gmail.com" target="_blank">send me</a> a brief description of yourself about why you should be considered, and how you will help raise funds.<br />
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No one should have to live on the streets, we can do our best to eliminate homelessness in Winnipeg, now and forever!<br />
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The 2014 CEO Sleep Out is planned for Thursday, September 18, 2014.</div>
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